AGS Study Notes Guest Guides Help Extend Camper Stays
The products and services that are promoted in AGS Guest Guides are both improving and extending guest stays, according to a recent survey of over 4,800 RVers.
Fifty-eight percent of survey respondents said the products and services promoted in AGS Guest Guides improved or extended their stay, notes a press release.
“The relationship marketing through the guides is also highlighted by the fact that 78% of survey respondents who stayed two or more nights at a campground said they left the park to purchase a good, service or to enjoy a nearby attraction, according to the release.
“Seventy-seven percent of survey respondents also said they kept their guides after they left the park, meaning they found value in holding onto the guides for future reference for products and services,” added the release.
“The survey shows AGS Guest Guides provide significant value to park guests, even to the point of encouraging them to extend their stays,” said Brian Schaeffer, AGS’s president and CEO.
AGS normally provides the guides for free because AGS sales reps team up with park operators to identify the best local restaurants, dog groomers, RV repair shops, urgent care facilities and other local services and attractions that RVers/campers need and who would benefit from exposure in the guides. When the AGS sales teams secure enough advertising to cover the cost of producing each guide, which is usually the case, park operators receive the printed guides and in many cases car tags at no cost, noted the release.
“AGS also provides park operators with AGS Loyalty Dollars when a targeted amount of advertising is secured,” stated the release. “Those loyalty dollars can be used to purchase everything from rack cards to uniform shirts, advertising, promo items and even quality of life experiences for park owners and staff.”
For more information about AGS, visit its website at www.agspub.com.
