Are your campground guests staying at their site all day? Of course not! Campgrounds are not motels, they are home bases for visitors to your community. How are you delivering that important information? Many campgrounds provide a guide or map of the area that not only has important information about the park (map, rules, etc) but also information about the area. It could be campground-approved mobile techs, restaurants that have been frequented by the staff and more. According to a year-long reader survey of campground guides, did you know 70% of readers of those kinds of guides used one of the businesses that were highlighted in a campground guide? More so, 60% of those same readers said the businesses in that guide improved or even extended their stay at the campground they were in. That’s an incredible number! Three-out-of-five of your customers had a better or longer time after using one of the businesses in your guide.
And don’t forget your very own information. That same survey referenced above shows 82% of campers kept the campground information after they left the campground. Are you making it easy for your campers to re-book with you? What about specials if you refer a friend? Give them a reason to come back and nudge them in that direction. They’re already keeping your literature handy – use it!
A Company You Can Trust
Finding an excellent publishing company isn’t just about claims of exposure or numbers that can be thrown at you during a sales pitch. It’s about finding a marketing company like AGS who provides quality work and conducts all business with integrity. You don’t have to sort through our website wondering what makes sense. We don’t offer good-sounding clever gimmicks to customers, because we don’t have to.
According to one company, you’re practically guaranteed to get traffic because they claim to have 45,000 visits every month, and who wouldn’t want to be part of an audience like that? This claim seemed too good to be true so TXAD looked at a park’s website we host that is featured on this site and used Google Analytics – a tool to evaluate clicks and where they come from. We didn’t find a single click to the park’s website from their banner ad on this self-proclaimed industry powerhouse. So, the claim of 45,000 monthly visitors to their website isn’t doing this park any good. Here at AGS we want to caution campground and RV park owners against broad promises that sound really good but don’t really deliver.
In our web division, TXAD Internet builds, hosts and maintains SEO-friendly websites established with responsive design, allowing your campground website to be viewable on every device. Our knowledge of Google standards and SEO boost search results, which brings more actual visitors to your website.
If a claim seems too good to be true, look before you leap. Pick a company you can trust. AGS publishes over two million environmentally friendly guest guides (site maps) annually in the U.S. and Canada.