AGS Set to Tout Benefit of Guest Guides This Fall
Most campers find that AGS guest guides not only enhance their current camping experience but serve as an important resource they’ll hang on to even after they’ve left the park, making them a marketing tool, according to a release from AGS.
That’s the gist of the latest online survey of nearly 1,000 campers who recently used AGS guest guides, which highlight local restaurants, RV repair shops, dog groomers and area attractions of interest to campground and RV park guests.
“We were very pleased, but not surprised by the results of our latest survey,” said Brian Schaeffer, president and CEO of AGS Guest Guides.
Results of the survey included:
- Did any of the products or services in the guide improve and/or expand your stay? 68.7% of respondents said “yes.”
- Do you maintain some park guides like these for reference after you have left the park? 81.9% of respondents said “yes.”
Schaeffer said parks hand out the printed guides to their guests when they check in — an important first phase of ‘hospitality.’ The guides typically include site maps, park rules and regulations, as well as info about essential services and fun things to see and do in the area, noted the release.
“AGS normally provides the guides for free because AGS sales reps team up with park operators to identify the best local restaurants, dog groomers, RV repair shops, urgent care facilities and other local services and attractions that RVers/campers need and who would benefit from exposure in the guides,” states the release. “When the AGS sales teams secure enough advertising to cover the cost of producing each guide, which is usually the case, park operators receive the printed guides at no cost.”
AGS has also adopted and exceeded a position of Carbon Neutrality.
“The environment and what we will leave our children and our precious grandchildren is important,” Schaeffer explained, adding, “We have balanced the need for letting our parks provide current information to their guests with protecting the environment.”
AGS has partnered with One Tree Planted, which plants one tree for every dollar it receives in donations.
“We are donating funds to One Tree Planted this year that will cover 10 times our paper needs,” Schaeffer said.
AGS also provides park operators with AGS Loyalty Dollars when a targeted amount of advertising is secured. Those loyalty dollars can be used to purchase everything from face shields and sneeze guards (PPE) to help park operators protect their employees and guests during the COVID-19 pandemic to rack cards to uniform shirts, advertising, promo items and even quality of life experiences for park owners and staff, noted the release.
AGS uses a “touch-free” printing process to ensure that AGS guest guides are delivered to park operators in the safest way possible. Not only are the edges of the printed guides trimmed off before packaging, but employees who handle the guides wear masks and gloves throughout the production process, states the release.
AGS will be at several conventions this fall, including Booth #338 at the National Association of RV Parks and Campgrounds’ (ARVC) OHCE; Booth #716 at Camp Jellystone’s Symposium and Booth #204 at Kampgrounds of America Inc.’s International Convention.