AGS Reports Guest Guide Impressions Are Up 26%
AGS continues to see record demand for its guest guides with a 26% increase in both online click-throughs and impressions during the first six months of this year, according to a press release.
AGS tracked 306,690 online impressions of its guest guides between January and June, a 26% increase over the 243,076 recorded during the same period in 2020. Online click-throughs of the guides rose from 148,428 to 187,137, also an increase of 26%.
“More people are accessing, reading and utilizing our guest guides than ever before,” said Brian Schaeffer, president and CEO of AGS, noting that his company now produces guest guides for nearly 1,000 private parks across the U.S and Canada.
Parks hand out the printed guides to their guests when they check-in, but the content from the guides is also available online, both through the parks’ websites, as well as through EnhancedCamping.com, where online statistics are tracked. The guides typically include site maps, park rules and regulations, info about restaurants, other essential services, as well as fun things to see and do in the area.
AGS sales reps team up with park operators to identify the best local restaurants, dog groomers, RV repair shops, urgent care facilities and other local services and attractions that would benefit from exposure in the guides. When the AGS sales teams secure enough advertising to cover the cost of producing each guide, which is usually the case, park operators receive the printed guides for free, noted the release.
AGS also provides park operators with AGS loyalty dollars when enough advertising is secured and those loyalty dollars can be used to purchase everything from face shields and sneeze guards (PPE) to help park operators protect their employees and guests during the COVID-19 pandemic to rack cards, uniform shirts, advertising, promo items and more.
AGS uses a “touch-free” printing process to ensure that AGS guest guides are delivered to park operators in the safest way possible, according to the release. Not only are the edges of the printed guides trimmed off before packaging, but employees who handle the guides wear masks and gloves throughout the production process.
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