Marketing Matters: How to track all this stuff

One of the more important aspects of marketing is tracking. How do any of us know if any of the advertising we do is working?

By tracking what you do and how well it does, you can not only save a lot of money on things that don’t work, but make a lot more, too, by focusing on what is working. And even though it may seem like a way to track your advertising, just checking the cash register doesn’t cut it.

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